World B2B Marketing Chief Congress 2014

January 02,2014 From: ABC sources

  • World B2B Marketing Chief Congress 2014

    —Success in Real Time, Right Time and Big Data for Engagement, onDemand and Inbound New Marketing Initiatives

    World B2B Marketing Chief Congress 2014, organized by Global ConsignIndex, is a platform learning the best-in-class professionals on the evolving and expanding role of B2B marketers. It will be held during January 15-17, 2014 at JW Marriott Hotel Shanghai.

    Druing World B2B Marketing Chief Congress 2014, there will have 60s keynote sessions and 400 senior B2B marketers to join this annual B2B marketing event from MNCs. Leading marketing leaders with both national and international experiences are coming here to share in-depth know-how and diversified vertical cases. Moreover, World B2B Marketing Chief Congress 2014 will focus on what is the best timing you are engaging your audience and best timing to react on their demand and all of those cannot go forward without considering the big data environment.

     

    Highlights of World B2B Marketing Chief Congress 2014

    300+  Senior B2B Marketers 
    60+   Featured Speakers 
    50+   Plenary Sessions 
    10+ Prominent Keynotes 
    8 Concurrent Tracks 


    VISITOR'S PROFILE:


    Target visitors:
    Senior B2B Marketers from MNCs



    EXHIBITOR'S PROFILE:

    From Jan 16th to Jan 17th, World B2B Marketing Chief Congress will further its journey into 8 concurrent streams and illuminate over 50 cases in tracks of Big Data, Demand Generation, Branding Communication, OnDemand Strategy, Traditional Marketing, Public Relationship, Marketing Automation and Digital Marketing. Featured cases include:

    ABB:   Transfer Sales-Driven to Marketing-Driven: Take full advantages of the data

    EF:       Online Products Development Case: How to use data analysis to develop EdTech product

    Tektronix:  Nurturing more leads and prospects along the buying cycle

    Otis:     Brand Story and Brand Building- How a good story can make the difference.

    Eaton:  Cross-border PR Activities: How do you engage targeted audience?

    Actuant: Planning for the unplanned: Create predictive models to drive cross-channel strategy

    TE Connectivity: To be modern Marketers: Convince CXOs to accept new marketing tools

    Medtronic:   Know your industry, amplify current channels with innovations

    ITW:  Sales and Marketing Alignment: Direct client interface to break the ice

    Johnson Control:  New China, New Opportunities, New Future—Perspectives from Government affairs

    Stora Enso:   Sustainability Communications for B2B Company

    Capgemini:   Integrated Marketing: How to make use of marketing tools to enhance marketing efforts

    Alfa Laval:  B2B Marketers should use marketing automation to maximize the ROI bottom line

    BT Global:  Should social media be part of your B2B marketing strategy? Fans or Leads?

    Lenovo:  Social Connections: Connecting Paid, Owned and Earned media

    …etc…




    by: Nate

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