The 2014 Yiwu Fair Scale Hit A New High
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It's 40 days pending the 2011 Yiwu fair. All investment related works are underway in full swing.
\r\nIt's understood that the preparation work held by the exhibition company, on hardware, electronics, luggage and leather goods and extra 11 sections' investment work and booth arrangement has been completed already. Now the left over job would be collection of information, document production. From the present point of view, this fair come with distinctive features, and during the investment work, highlights one after another.
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\r\nActive participation of local e-commerce businesses
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\r\nIn recent years, the increasing competition among e-commerce area leads to the forever question, how to stand out and not to be beaten down? Yiwu e-commerce businesses are trying to combine traditional physical market with network the virtual market, a new business mode, through active participation in domestic-related exhibitions, promoting the brand, expanding sales channels, to get more chance being regional agent or network agent
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\r\nFor exhibition held at the gates, Yiwu local e-commerce businesses are more actively involved. It is understood that the 2011 Yiwu fair, set up total 100 booths in e-commerce section. Currently, Jiangdong Street e-commerce association and West Street association are actively organizing e-commerce companies to join Fair. China's leading B2B e-commerce company Alibaba is also considering to encourage Taobao businesses to participate in the Fair
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\r\nNearly a hundred foreign enterprises to enter the Fair
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\r\nThe 2011 Yiwu fair scale hit a new high, with international standard booths 6500, first time surpass Shanghai East China Commodity Trading Conference.
\r\nMeanwhile, outside exhibition pavilions have significantly increased. According to news from the mall exhibition company, currently there are enterprises from Japan, Nigeria, Canada, Korean and etc,. intend to join, the booths booked this year by oversea enterprises doubled last year. Among dozens of korean consumer goods companies plan to come and exhibit, booking already more than 50 booths.
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\r\nIn addition, through the major search engines and more than 20 national newspapers, magazine promotion, the Organizing Committee, is expecting to attract over 15 million buyers and exhibitors, of which more than 20,000 oversea visitors, over 80 exhibitors foreign trade team, more than 10 multinational retail groups. It is understood that, up till now, pre-registration foreign buyers has reached over 500 individuals, and 6 purchasing groups are under visa related preparation.
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\r\nBrand exhibitors accounting for up to 10%
\r\nThe 2011 Yiwu Fair purpose on"Facing the word, Serving the entire country", themed "Global purchasing, Yiwu wind", adhere to idea of “internationalization, specialization, marketization, branding”, strive to be an international brand exhibition integrating trade negotiations, trade show, information exchange, and image display.
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\r\nIn the choice of exhibitors, manufacturers in the Fair account for more than 90%, to realize the source of procurement.In addition, the Office of Fair Organizing Committee guide and encourage the well-known companies and brands to participate.So far this year, brand enterprises booths accounted for up to 10%, of the total, municipal brand stand for 27%, provincial brand accounted for 23.1%, national brand 49.9%. Exhibitors grade has been improved by the reputation of Yiwu Fair
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